Tailor is a drag-and-drop page builder tool you can use to customize page and post layouts on your WashU Web Theme site. 

Tailor allows you to create custom page layouts using elements. Drag individual elements onto a page and arrange them to achieve a desired layout. No coding required!

Some elements, such as billboards and cards, provide a visual packaging for your content, whereas others allow you to dynamically embed additional content, such as people, places, items and posts.

See the elements in action

Scroll on to see elements available in the Tailor page builder.


Billboards place your content over a field of color (choose from red, gray, turquoise and yellow). They’re great for visually breaking up text-heavy pages using testimonials, quotations, section headers and other high-impact content.
See billboard tutorial »


Box with image

If you have small chunks of content, try arranging it in boxes! Boxes look best with similar kinds of content, arranged side-by-side in rows of two or three. 

Box with icon

Boxes can be stacked or even embedded in a carousel.

Box with no graphic

You can also use boxes for calls to action by adding a button.

See box tutorial


Buttons make critical calls to action stand out from other content on a page. A button can be styled one of three ways — primary, secondary and outline — depending on the context and purpose. Click any of the buttons below to see the tutorial. 

Primary button:

Secondary button:

Outline button:

(Lesson one: Don’t line up three buttons like we did here .)


I'm a card

Like boxes, cards organize related bits of information side-by-side. However, cards overlay the element’s title on a field of color or background image (here we used background colors).

I, too, am a card

Cards are more visual than boxes, but if you decide to include images behind the title, the card’s text overlay constrains your options.
See card tutorial »



The content element places a section of text on a page. Use it for your main page content and wherever you need to intersperse a header, paragraph, bullet points or other text (like this!) between Tailor elements.

Place two content elements side-by-side to create columns.

(Just check that text doesn’t wrap awkwardly and the height is similar.)

Like many Tailor elements, the content element is edited using the visual and text editor.
See text editor tutorial »


List items like this

The list element is useful for presenting high-level stages of a process.

Lists can be used instead of bullet points

Each list item includes either an icon, number or graphic (we used numbers here), as well as a title and content block.

The content block can include multiple paragraphs.

  • And
  • bullet points
  • too!

This makes lists ideal for complex, chronological content

PPI: Individual (people, places and items)

“PPI” elements insert posts created as a person, place or item. You can select an individual/single post, like the place post below, or you can select a list, as the next section (PPI list) shows.
See individual PPI tutorial »

Danforth University Center (DUC)

  • 6475 Forsyth Boulevard
    St. Louis, MO, United States
  • Phone: 314-935-5234
Get Directions

PPI: List (people, places and items)

When you add a PPI list to a page, you have several options, including which people, places and items posts to show, the number of posts to display, the layout and more. The list below shows three “place” posts in grid view.
See PPI list tutorial »

CID Lobby

Gathering space located on the first floor of the Central Institute for the Deaf

  • 818 S Euclid Ave
    1st Floor
    St. Louis, MO 63110
  • Phone: 314-747-6338

Edison Theatre

Performance venue of the Performing Arts Department

  • 6465 Forsyth Blvd
    St. Louis, MO 63105, United States
  • Phone: 314-935-6543
Get Directions


Use posts to embed news or blog posts on a page. You can show all posts or select a specific category or tag. You’ll also choose how many posts to show and in what layout. (Showing below is grid view, two posts per row, category limited to medicine & health.)
See posts tutorial »

Database to collect research on cancer mutations

Database to collect research on cancer mutations

School of Medicine researchers developed an online “knowledgebase” intended to gather and organize the vast body of knowledge known as cancer genomics. The hope is that clinicians can better identify mutations in tumors and targeted drugs. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Voluptatem cum summum bonum diceret, primum in eo ipso parum vidit, […]

Ready to get started in Tailor?

See the guide to Tailor page builder »