Launch Critical
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Adding Google Analytics to a WashU Site
Set up Google Analytics as soon as your site launches to start collecting data right away.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Archiving or Decommissioning a Site
Remove your site from public view without permanently deleting the content.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Making a Site Visible to Search Engines
To publicly "launch" a site, change the visibility settings so search engines can find it.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Moving or Replacing an Existing Website
If your new WashU Site is replacing an existing website, you’ll need to take a few additional steps to get ready for launch.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Planning Redirects When Replacing a Site
If you already have a website, launching a new site will break many or all of the links and bookmarks to the pages on your old site.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Setting Redirects
A redirect automatically forwards a website’s visitors from one URL (web address) to another.
![Default image](https://webtheme.wustl.edu/app/plugins/washu-people-places-items//assets/images/default-items.jpg)
Website Checklist
Check through these high-level best practices and content needs to prepare, launch or audit your site.