Embedding Content from Other Websites

Easily embed video, audio, social media and other third-party content.

WordPress makes it easy to add third-party content, like a YouTube video, tweet, podcast or Issuu publication, to your pages and posts. Most of the time, all you need to do is paste the URL into a paragraph block, and all of the formatting is taken care of.

See how good Sherm looks in this perfectly formatted tweet?

How to embed audio, video, social media and more

A new page editor was released in June 2020. Do you know how to use it? See the guide to the new block editor »

The easiest way to embed content from another site is simply to copy and paste the URL directly into the default paragraph block (unless you’re adding an RSS feed — find special instructions for using the RSS block below).

WordPress will convert the URL into an embed block. Or — if you’re inserting a particular type of content, like a a YouTube video, tweet or Instagram post — WordPress will convert the URL into a YouTube block, Twitter block or Instagram block. Watch the magic with a tweet below:

Embedding a URL works only with certain types of content, though. If WordPress is unable to embed a piece of content, you’ll get the below error message. In that case, you can use the Custom HTML block to insert and embed code.

Error message: "Sorry,, this content could not be embedded."

Examples of websites you can copy and paste to embed content:

  • Speakerdeck
  • Spotify
  • TED
  • Twitter
  • Vimeo
  • WordPress
  • YouTube
  • And more!

How to use the RSS block

The block editor features an easy way to embed RSS feeds into a page: the RSS block.

You need to use the RSS block in order to embed an RSS feed; copying and pasting the RSS feed’s URL into a paragraph block or embed block will not work.

Finding a website’s RSS feed

Sometimes finding a site’s RSS feed is a matter of trial and error. First check the site’s footer. You might also try appending /rss/ or /feed/ to the end of the site URL: websitename.com/rss/. If that doesn’t work, see these tips for finding an RSS feed URL.